Overview
Driftrock is the leading automotive marketing platform, powering customer generation for over 30 global automotive brands, such as BYD, Honda, Mercedes-Benz and Hyundai.
The automotive industry is undergoing its biggest change in decades with the EV transition and fierce competition.
Driftrock’s software platform helps automotive brands navigate this new era, driving more vehicle sales with smarter, data-driven marketing.
1st Party Data is the most powerful driver of insights, performance and helping drive more electric vehicle sales. We are looking for a naturally curious marketing data analyst to join the Driftrock team.
As a small company, you will have a big impact on helping our customers drive marketing performance as well as new products, features, processes and data-driven culture in the company.
A bit about Driftrock
We are a growing team of 25+, with teammates across the world in design & engineering, customer success, performance and commercial. As a result, you’ll have a huge impact on Driftrock’s culture, product, and how we work, and help steer the direction of ours and our clients’ data journey.
We're a remote-first company, but we meet regularly in person if based in the UK and can provide flexible workspaces to give you the freedom to choose how and where you would like to work each day, irrespective of your location.
We work with some of the world's biggest brands such as BMW, BYD and Mercedes-Benz, as well as some of the world's leading platforms, such as Amazon, Meta, Auto Trader and Google. We’re at the cutting edge of demand generation technology with plenty of exciting opportunities to unlock value from data as well as helping speed up the transition to electric vehicles
About the Role
We are seeking a strategic and analytical Marketing Data Analyst to join our team.
This position sits at the intersection of product development, customer success, and business intelligence. You will be responsible for transforming raw data into actionable insights for our clients, drive product improvements, enhance customer value, and support business growth. This role requires both technical expertise in data analysis and the ability to translate complex findings into strategic recommendations.
It is a unique role that will offer freedom to determine our roadmap and approach to data, whilst working closely with collaborative teams internally and externally to create insights & strategies from data gold mines.
Key Responsibilities
- Lead data architecture improvements to enhance accessibility and usability across teams
- Collaborate with engineering and product teams to develop the roadmap
- Lead data reporting & insights for our customer success team in their regular meetings with customers
- Leverage machine learning and AI to provide tools & insights for customer growth
- Use data to enhance audience targeting strategies
- Be a part of an attribution team building and refining models
- Support media planning of our agency partners
- Support Customer Services & New Business with data projects
- Bachelor's degree in Data Science, Statistics, Mathematics, Computer Science, or related field
- 3-5 years of experience in data analysis, preferably in marketing, digital advertising, or SaaS environments
- Proficiency in SQL and experience with BigQuery or similar cloud data warehouses
- Strong experience with data visualisation tools and dashboard creation
- Demonstrated ability to build predictive models and conduct statistical analysis
- Understanding of marketing metrics, attribution modeling, and customer journey analytics
- Familiarity or experience in advanced techniques such as machine learning, MMM and propensity modelling
Key Competencies
- Analytical Excellence: Ability to conduct complex analyses and derive meaningful insights from large datasets
- Technical Proficiency: Strong command of data tools and ability to work with engineering teams
- Business Acumen: Understanding of how data insights drive business value and growth
- Communication Skills: Ability to present complex findings to both technical and non-technical audiences
- Innovation Mindset: Proactive in identifying new opportunities for data-driven solutions
- Collaboration: Effective at working across teams including product, engineering, customer success, and sales
- Training & Enablement: Passion for democratising data and upskilling team members
What We Offer
This role provides an opportunity to shape our data strategy and directly impact product development and customer success. You'll work with cutting-edge technologies, have access to rich datasets, and collaborate with talented teams across the organisation. We offer competitive compensation, professional development opportunities, and the chance to build innovative data solutions that drive real business value and will shape the automotive marketing industry.
- A holiday entitlement of 24 days, increasing a day each year, capped at 28
- Budget to attend conferences or courses to further your development.
- Flexibility to take courses or time on personal goals.
- Maternity and Paternity - Family comes first, so we have a package that means you can spend the time you need with your growing family
- Health plan covering medical cover as well as dental, vision, hearing, mentalhealth, cancer, rewards points and more
- Share options in the company with very favourable option agreements
- A company pension scheme contribution
- Discounts and perks with CharlieHR
- Life Assurance and Income Protection policies
For employees based abroad, onboarding will be managed through an Employer of Record (EOR), benefits may vary depending on the country of residence, local laws, and regulations.
We will not be considering any recruitment agencies for this role.
By applying for this job you hereby give us permission to store your data on our secure applicant tracking system and to contact you with regards to Driftrock job opportunities.
We process your data for recruitment purposes only. We would like to keep this data until our open role is filled. When that period is over, we will either delete your data or inform you that we will keep it in our database for similar future roles for subsequent 12 months.
Here’s a link to our privacy policy: privacy-policy/ . In this policy, you will find information about our compliance with GDPR (data protection law.) You can find how to send us a request to let you access your data that we have collected, request us to delete your data, correct any inaccuracies or restrict our processing of your data.
You have the right to lodge a complaint about the way we handle your data with the UK supervisory authority (Information Commissioner’s Office) or you can contact our DPO for more information or concerns.
