Job Description
What's it all about?
As a key member of the European Hub Marketing Services team, this Marketing Strategy Manager will help drive the strategy, vision, and go-to-market approach, to advance Marketing Services’ projects to a profitable and strong revenue driver for Visa.
As a European Hub Team, we are focused on supporting our local Marketing Services teams in achieving their revenue and margin objectives and delivering outstanding client engagements by offering best-in-class support across strategy, planning, and operational disciplines.
This position within the Marketing Strategy Practice Areas will establish and nurture partnerships with EU Marketing Services teams across clusters. Collaborating with Global Marketing Services, the broader EU Marketing Teams—including Sponsorships, Brand, Content, Insights & Analytics, B2B, and Product—and other key Visa stakeholders such as Visa Consulting and Analytics (VCA), Product, and Sales teams, among others, will be essential. You will be an integral part of the regional Marketing Services Hub team, reporting directly to the Marketing Strategy Advisory Lead.
Essential Functions & Responsibilities
As a specialist on marketing strategy design and delivery, your key focus will be to augment strategy advisory services for Visa payment credentials across the EU region, enabling client marketing services teams in all our clusters through customer lifecycle marketing strategy support - building deeper, long-term relationships with Visa clients.
You will take a lead role for the Migration practice area, augmenting local market teams to support Visa clients migrate consumer, business, or corporate card portfolios. Maximising the opportunity to re-engage customers, establish early top-of-wallet spend behaviours, and build deeper engagement and loyalty. You will work in close partnership with Visa Consulting and Analytics to align pipelines, and deliver integrated, end-to-end One Advisory client engagements that drive early activation and increased usage of Visa credentials, driving portfolio profitability for our clients.
The EU Marketing Services Hub plays an important role as an enabler of excellence across the region, in this role you will support and facilitate ongoing best practice sharing across the Global Marketing Services Community.
What we expect of you, day to day:
Client Growth Opportunities: Collaborate with regional and local VCA and client marketing teams to identify client growth opportunities. Work with Sales, Product, Insights & Analytics, and Data Science to ensure these initiatives achieve optimal business outcomes in a cost-efficient manner.
Marketing Strategy Consultancy: Diagnose client marketing challenges and capabilities, provide marketing strategy consultancy, and support hands-on execution alongside local marketing services teams.
Client-Specific Strategies: Develop client-specific strategies for conversion/activation, early card activation, usage, retention, and full card lifecycle, with a particular focus on conversion/migration projects.
Client Relationships: Establish relationships with key clients as needed, develop and pitch Marketing Strategy services, and lead communication strategy and implementation in collaboration with the local client marketing team.
Marketing Measurement Frameworks: Implement robust marketing measurement frameworks for your activities. Analyze all marketing implementation programs, partnering with the client, Visa Insights and Analytics, and VCA to measure revenue impact and develop learnings and best practices.
Revenue and Margin Outcomes: Drive revenue and margin outcomes for the business and support local marketing services teams in achieving annual targets for the business function.
Pipeline Management: Manage the pipeline to support prioritization and capacity planning across the team.
Knowledge Dissemination: Share knowledge and expertise with internal stakeholders, drive the industrialization of services to improve sales and delivery efficiency, share industry news, and promote best practices to local, regional, and global stakeholders
This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.
Qualifications
- Growth Marketing Strategy: Proven experience in constructing and executing growth marketing strategies, including product-led growth, lead management, and sales funnel management.
- Data-Driven Marketing: Demonstrated track record of developing robust marketing strategies informed by data and insights, and managing successful multi-channel campaigns.
- Customer Lifecycle Marketing: Experience in defining and deploying customer lifecycle marketing strategies, with previous experience in portfolio conversion/migration being advantageous.
- Payment Portfolio Management: Experience in payment portfolio management, such as portfolio management, marketing, or proposition development, is an added advantage.
- Presentation and Communication Skills: Strong presentation and communication skills, both written and verbal, with the ability to convey complex business information effectively.
- Client Relationship Management: Strong skills in managing client relationships, including pitching projects at the senior executive level.
- Collaborative Skills: Ability to closely collaborate with multidisciplinary business functions.
- Performance Under Pressure: Proven ability to deliver measurable results in high-pressure situations and a fast-paced, matrixed environment.
- Travel and Onsite Work: Willingness to travel and work onsite with clients when necessary.
Additional Information
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
