Lead Data Analyst

Lead Data Analyst

Oxford, GBR

As a Lead Data Analyst in the Marketing Data & Analytics team you will play a crucial role developing important datasets that influence strategic decision-making, shed light on campaign performance for our marketing teams, and ensure the success of our Lead Scoring reporting in uncovering new contacts and assessing conversion potential.

• Develop SQL queries to gather, analyze, and blend large volumes of data from our GCP database. Explore data to identify trends, patterns, and opportunities for optimization.
• Develop and maintain strategically insightful and visual dashboards ensuring that key stakeholders have access to actionable data to support decision‑making processes.
• Provide analytical support to set marketing goals, own different types of marketing metrics/KPI, and review reports with marketing stakeholders to ensure these reports meet the teams evolving data needs.
• Identify problems and opportunities through data analysis and support the Marketing teams in developing strategic solutions.
• Evaluate lead generation and ABM campaigns. Utilize data analysis to assess the effectiveness of various marketing journeys, identify areas for improvement, and optimize performance.
• Provide strategic recommendations based on data insights to influence business strategies and enhance overall performance.
• Work collaboratively with the rest of the Marketing Data and Analytics team and provide technical guidance to junior team members.

• Proven experience as a Data Analyst with strong proficiency in using complex SQL queries to analyze and manipulate large datasets to address real-world business challenges.
• Significant experience working in a data analyst role with CRM tools like Salesforce and data objects like leads, opportunities, lead scores, and customer‑centric metrics.
• Strong analytical and problem‑solving skills with the ability to convert data into actionable insights.
• Proficiency in data visualization tools such as Power BI or similar.
• Experience with Snowflake and GCP (BigQuery) or other cloud‑based data warehousing technologies is highly desirable.
• Familiarity with Python is a plus.
• Working knowledge of Lead Scoring criteria build and implementation is a plus.
• Great communication skills capable of conveying complex technical concepts to non‑technical stakeholders.
• A passion for academic publishing and a keen interest in the latest trends in the publishing industry is advantageous.

Wiley is a trusted leader in research and learning. Our pioneering solutions and services are paving the way for knowledge seekers as they work to solve the world’s most important challenges. We are advocates of advancement, empowering knowledge‑seekers to transform today’s biggest obstacles into tomorrow’s brightest opportunities.

With over 200 years of experience in publishing we continue to evolve knowledge seekers’ steps into strides illuminating their path forward to personal educational and professional success at every stage. Around the globe we break down barriers for innovators, empowering them to advance discoveries in their fields, adapt their workforces, and shape minds.

Wiley is an equal‑opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individuals’ status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact for assistance.

Data Analytics, Microsoft Access, SQL, Power BI, R, Data Visualization, Tableau, Data Management, Data Mining, SAS, Data Analysis Skills, Analytics

Full‑Time

Years

1

55,267 GBP