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Insights Analyst

Devonshire
London
8 months ago
Applications closed

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As a Digital Data Analyst for an award winning digital consultancy, you will be responsible for working across various types of data focused projects across all client accounts, with the end goal of improving clients' ROI. You will use your digital analytics expertise to deliver data-driven solutions and recommendations. The role combines technical implementation expertise with strategic consulting skills, focusing on delivering data-driven insights and implementing advanced tracking and reporting solutions for clients. In essence, you will play a crucial role in driving digital performance optimisation programmes.


Responsibilities:


  • Develop and implement comprehensive analytics solutions using GA4 and GTM (and where applicable other analytics tools)
  • Design and maintain robust data layer specifications
  • Configure and validate complex tracking implementations
  • Conduct regular audits to ensure data quality and accuracy
  • Design, and execute A/B and multivariate testing programs
  • Lead conversion rate optimisation initiatives
  • Analyse test results and provide strategic recommendations
  • Document and share experiment insights
  • Lead complex data analysis projects across multiple client accounts
  • Develop and maintain advanced Power BI and Looker Studio dashboards
  • Conduct customer journey and attribution analysis
  • Generate actionable insights from multi-source data analysis
  • Present findings and recommendations to senior stakeholder


Essential requirements:

  • Bachelor's degree in a quantitative field such as: data science, statistics, computer science, business analytics, etc.
  • Minimum 5 years experience in digital analytics (ideally including some agency side roles)
  • Demonstrated mastery of: Google Analytics 4 (implementation, configuration, analysis)
  • Google Tag Manager (complex implementations, debugging)
  • Power BI (dashboard creation, data modeling)
  • Data Layer specification and validation
  • A/B testing platforms (VWO, Convert.com)


There would be a requirement to be in London at least 2 days a month, ideally 1 day a week if London is easily commutable.


Please note that due to the high volume of responses we receive, only successful applicants will be contacted.


Devonshire is an equal opportunity employer, and we encourage job applications from people of all backgrounds. All qualified applicants will receive consideration regardless of gender, race, religion, age, disability, sexual orientation, or marital status.

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