In-Life Marketing Lead

Pod Point, Ltd.
London
2 days ago
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In-Life Marketing Lead Department: MarketingEmployment Type: Full Time Location: London Reporting To: Head ofGrowth Marketing Compensation: £75,000 / year Description Leadingthe way in electric vehicle charging, weve been at the forefront ofadoption in the UK since 2009. With over 240,000 charge pointsinstalled so far, out of a total of 1 million in the UK, we make EVownership simple and affordable. Partnering with top automotivebrands like Mercedes, Jaguar Land Rover, BMW and Kia, as well asenergy leaders such as EDF and Centrica, we’ve earned accoladessuch as the Which? - Trusted Trader award and Best for Value, HomeEV Chargers - What Car? With our international expansion, we aim totransform the EV charging landscape not just in the UK, but nowacross Europe. Our Ways of Working We’re all about flexibility,community and a healthy work-life balance. Our hybrid model offersa best of both worlds approach combining the best parts of home andoffice working. When youll be in the office depends on your role,but you can expect to work from our London office between 8-12 daysper month. To support this, the successful applicant should bewithin a reasonably commutable distance to our office (Grays InnRoad, London, WC1X 8HB). Join the EVolution: In this position,you’ll be working closely with internal teams and external partnersto optimise campaigns, deliver measurable outcomes and fostercustomer loyalty. Your main responsibilities will include: *Developing and executing in-life marketing strategies that increasesubscription tenure, reduce churn and maximise LTV. * Utilisingcustomer data to create targeted, personalised campaigns thatmaximise engagement and retention. * Delivering data drivenperformance reports with actionable insights, leveraging customerdata to refine strategies and optimise outcomes. * Designingprogrammes that turn customers into advocates through referralschemes, loyalty initiatives and success stories. * Managingrelationships with agencies, vendors and freelancers to ensureseamless execution of in-life marketing initiatives. RequiredSkills and Experience: To succeed in this role, you’ll ideallybring experience in customer retention, CRM or lifecycle marketing,ideally within a subscription based or SaaS business model. Plus,wed like to see: * Experience with CRM and marketing automationtools (HubSpot experience a plus) to manage and optimise customerjourneys. * Strong analytical skills with the ability to use datato monitor campaign performance, optimise strategies, and informmarketing decisions. * Excellent communication skills, with theability to craft compelling messages that speak to the needs ofsubscribers at different points in their journey. * Collaborativemindset, with experience working closely with Product, Operations,and Sales teams to ensure a seamless customer experience. *Knowledge of customer feedback systems (e.g., NPS surveys) and theability to turn customer insights into actionable strategies forimproving retention. * Experience with loyalty programs, referralschemes, and advocacy strategies is a plus. At Pod Point, webelieve in potential, so if you don’t meet every singlerequirement, we still encourage you to apply. We value awillingness to learn, adaptability, and a genuine commitment toensuring driving doesn’t cost the earth. Perks that spark joy: *Salary of £75,000 * Flexible hybrid working model * Work abroad forup to 20 days per year * Salary Sacrifice EV Scheme and free PodPoint * Family & friend discount scheme * 25 days holiday (plusBank Holidays) * Very generous parental and family leave * Pensionscheme with a 4.5% matched contribution * Eyecare scheme * Lifeinsurance covering up to 4x your annual salary * Virtual GPprovided by HealthHero * Employee Assistance Program * FreeMortgage Advice * Discounted Gym Memberships * Cycle2Work SchemeImportant Information: You must have the legal right to work in theUK. We celebrate diversity and encourage applications from allbackgrounds. Your privacy is important to us, all informationshared will be handled according to our Candidate Privacy Notice.J-18808-Ljbffr

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