Digital Data Analyst

Seraphine

London

1 year ago

Applications closed

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About Seraphine:

Seraphine is a global leader in maternity and nursing wear. With over two decades of experience. What we do at Seraphine is more than just fashion and clothes. We help women feel confident in their changing bodies and enable them to continue to express the choice and style they had prior to pregnancy and during pregnancy, whilst providing them with product innovations that make motherhood a breeze.

We're more than just a clothing brand. We're a community that understands the unique needs and challenges of expectant and new mothers. Our commitment to quality, comfort, and style has made us a trusted choice for women worldwide.

Workplace and Culture:

Driven by innovation and a passion for excellence, our team thrives on achieving market-leading results. We value resourcefulness, dependability, and diverse perspectives, fostering a culture of go-getters who push boundaries every day. At Seraphine, we do what we love and invite exceptional individuals from all backgrounds to join us on this exciting journey.

Your role, should you choose to apply, is to decipher complex data and story-tell by numbers (more formulas, less fairy tales!)

Ensure digital data is accurately tracked, maintained and collated across all digital data points (customer, website, product, marketing)
Use existing analytics platforms and proprietary analysis to develop insightful reporting processes, enabling broader team to prioritise their time according to 'bang for buck'
Proactively dig into areas of opportunity and cut-through data complexity to create a clear narrative of the different digital dynamics within the business

You will be responsible for providing insight and reporting across all digital data points; some will exist already, others you will need to implement
Reporting into the Head of Digital Experience, with a dotted line to the CMO, you will need to paint a picture of on-site customer behaviour from GA4 and highlight areas of opportunity for others to spring into action on.
You'll be the ambassador for data quality, working with the dev team on surfacing the right attributes in the data layer – the devil is in the detail.
'Test and learn' will be your mantra – and you'll have the benefit of watching the team iterate various CRO tests and will be measuring success (or not!) every step of the way
As well as on site behaviour from GA4, you'll need to use your analytical Excel and SQL skills to analyse large data sets for customer KPIs, sales reporting and digital marketing analysis

Salary range: 70k - 85k

Requirements

Minimum of 3 years data analyst experience
GA4 Reporting including detailed knowledge on tag manager and event tracking

Basic to intermediate SQL skills

Data analysis, reporting and forecasting - Advanced Excel

Detail oriented with strong analytical background and a penchant for Excel formulas

Benefits

Annual leave entitlement – 25 days paid holiday + any bank/public holidays.

Birthday Leave – Paid day off for birthday.
Early finish Friday – Early finish on Fridays at 3pm.
Core Hours – Core hours are from 10:00am – 4:30pm.
Staff discount – 50% off on full-price & 20% on sale items.
Life Assurance.
Income Protection.
Auto-enrolment Pension Scheme – 5% Employee and 3% Employer contribution.
Employee discount benefits via Enjoy Benefits Hub: Gadget Insurance, Cancer Screening, Pet Insurance.

Upon successful completion of the probationary period:

Salary Exchange Benefits: Enjoy Technology/Mobile Phones, Will Writing, Holiday Exchange Buy/Sell, Workplace Nursery (saves both Tax and NI), Gym Benefit, Cycle 2 Work.
Health Cash Plan: Medicash – Dental Treatment, Eye Tests/Glasses, Physio etc.

On the completion of 1 years’ service:

Electric Car Scheme.
Enhanced Maternity/Paternity Leave.

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