Job Description

As the Global Digital Analyst you will be a core part of the Global Central team for a world renowned jewellery brand, working hand-in-hand with the Associate Digital & Performance Director to drive best in class analysis and reporting across all channels and platforms .You will work closely with the Digital Strategy, Account and Local Network teams, as well as the Digital Hub.

You will be expected to manage a broad range of channel and platform data, create ready to use analysis and reports, whilst providing insights and a balanced point-of-you.

You will be able to work closely to (and receiving great exposure to) various teams and stakeholders giving the candidate the opportunity to learn across agency functions and be part of multiple exciting digital projects.

Delivering advanced analysis:

Work with stakeholders internally and the client to understand analysis needs and priorities. Build and maintain a comprehensive catalogue of data from a variety of sources, both internal to Zenith and with the client. Working with the team, undertake sophisticated analysis to provide clear data driven solutions and recommendations to business problems. Use your knowledge of statistical methods and analytical approaches to guide the team to appropriate solutions that are fast but robust. Directly liaise with key stakeholders to proactively overcome blockers and keep projects moving forward including organizing and leading meetings.

Delivering campaign reporting and insights:

Build and maintain a reporting infrastructure that allows tailored delivery of campaign insights to stakeholders. Contribute to the roadmap for the reporting infrastructure, including opportunities for new tools. Deliver dashboards and reports as required to the campaign teams in the agency and client. Provide analysis and reporting support to the Media Activation team to ensure campaigns are optimized.

Qualifications

To be successful in this role you will need:

Experience in marketing analysis, including campaign evaluation and brand studies. Experience in using advanced analytics to provide recommendations and data driven solutions. Have a strong understanding of digital ecosystem. Experience in bringing together different data sources to craft a compelling story. Expert in presenting results of analysis to audiences with variable levels of data understanding Confident communicator and able to represent Marketing Analytics to Swarovski client. Advanced Excel user (advanced string functions for data manipulation, array formulas, PowerQuery for data cleansing/transforms, PowerPivot for basic data modelling). Understanding of Data visualisation principles. Exposure to mainstream web analytics (Adobe Analytics, GA4) tools would be beneficial.