Position Overview
Key role in the EMEA E-commerce planning & analytics team ensuring they will deliver insights, reporting, and advanced analytics to drive business decisions and support optimizing the digital customer journey, customer services, and performance marketing.They will solve complex business problems / challenges through data analytics and will story-tell the actionable insights to the key stakeholders to drive and encourage data-driven decision making. They will build key relationships with internal and external stakeholders, RLE associates and other analysts around the business. They will become an SME for one of the Digital Commerce Teams i.e. Performance Marketing, and will own and maintain that dialogue whilst also pro-actively delivering innovative and creative analytics in that space.
Essential Duties & Responsibilities
•Develop a reporting suite that clearly and accurately demonstrate ROI and profitability, from campaigns, collections, customer journeys, digital product, and merchandise product perspective using Adobe, Dataiku, Microstrategy tools, across a range of metrics that cover all stages of the consumer journey, transactions and voice of the customer interactions. •Creation and maintenance of reports and dashboards using web analytics data and data visualisation tools, with the ambition to automate all reporting across the business, whilst monitoring the core KPIs vs. targets. •Proactively seek to solve complex business problems/challenges through data analytics and will translate data into actionable insights and drive data-driven decision making. •Play a key role in the experimentation process and UX improvements through A/B & MVT tests •Monitor competitors’ activities and provide updates on best cases and market trends. •Become the E-commerce team's analytics power user, promoting tool awareness and capability (adobe/microstrategy/Dataiku) •Monitor competitors’ activities and provide updates on best cases and market trends. •Liaise with appointed external agencies who are supporting digital analytics.
Experience, Skills & Knowledge
Adobe Analytics SQL Dataiku (nice to have) Microstrategy (nice to have) Tableau (nice to have) Knowledge of the ecommerce analytics landscape
