GBR READING
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READING, RG RG11NB, GBR
MarketCast combines the power of research, technology, and data science to help marketers and researchers maximize their advertising impact and unlock brand Fandom.
Our data and insights guide critical marketing decisions, helping brands determine which fandom audiences to prioritize and product benefits to communicate, in addition to developing, launching, and measuring brand and advertising campaigns across media platforms. Today our clients represent the biggest names in entertainment, tech, consumer brands, and sports and video games, and our impact touches the lives of billions of people around the globe.
#FandomIsOurJam
Responsibilities:
- Explore and extract data from multiple sources and interrogate this data to create meaningful insights
- Scope and define the approach to typical projects that Data Science Team works on.
- Research, develop, and test solutions to problems that use both supervised and unsupervised learning models.
- Discuss technical and analytical aspects of your work with clients.
- Maintain and improve our machine learning pipelines, processes and products
- Use tools and languages such as Python, SQL and Tableau for reporting and analysis on our AWS data platform
- Work with our India based Data Engineering team and our Market Research Teams in the US and UK
- Have knowledge of a Broader set of techniques available for each type of ML problem. Typically having real in-depth knowledge in a couple of areas (e.g. Forecasting, Segmentation etc.)
- Critically think about what features are required to address a client business problem and transform the data to achieve this.
- Confidently be relied upon to create models that are robust and do not suffer from issues such as data leakage etc.
- Have knowledge of advanced machine learning algorithms such as random forests, gradient boosting, and support vector machines
- Experience in feature engineering and selection techniques
- Understanding of model evaluation metrics and cross-validation techniques
It’ll be helpful if you have:
- 2-4 years’ experience of working within the Data Science domain
- Proven experience of managing Data Science projects independently
- A desire to understand the why, and dig into data to understand what makes people tick
- A Bachelor’s degree in a subject such as Applied Mathematics, Statistics, Economics, Psychology, Sociology, Physics, Engineering, Computer Science, etc. A Master’s Degree or higher is a plus.
- Solid data analytics skills: proven proficiency with SQL, Python & Pandas is a must
- A familiarity with cloud computing (Azure, AWS, etc)
- The ability to understand business problems, draw conclusions from data and recommend actions on how best to solve these problems
- Strong communications skills, and an ability to document requirements and work with other team members
- An appreciation for general Quant market Research techniques would be beneficial but not necessary
- Experience with TV viewing or advertising data, the TV industry and/or Media Industry experience. This isn’t a pre-requisite, but a genuine interest is
- A curiosity about data and enjoy building data visualizations that clearly articulate insight
Benefits and Perks:
- 29 days annual leave, PLUS Bank Holidays
- Flexi-time with core hours between 10am and 3pm
- A suite of benefits including food allowance for in-office days
- 2 days’ work from home, per week
- Enhanced maternity pay
- Regular social events in both of our UK locations
- Professional growth and career development
Our Purpose:
Fandom connects people with shared passions and builds communities around them. It offers them space to express their joy and love, whether that’s for superheroes, sports teams, or even small batch whiskeys. At MarketCast, we believe in the power of fandom. It’s as important for brands as it is for action heroes and we do fandom research, data science and analytics better than anyone on the planet. This obsessive focus on fans helps the world’s top creators, media platforms, and sports leagues transform followers into fanatics and investments into impact.
Our Core Values:
Curiosity Makes Us Tick
Our love of learning manifests in everything we do - from the surveys we field and the datasets we analyze to the technology we develop. Where others pause, we push forward, uncovering hidden meaning and answers. Always learning, always looking for more.
We Celebrate Wins
Whether its wowing clients with research or solving everyday challenges, we pause to honor great work and everyone who plays a role in it. We acknowledge and recognize great work and hustle that helps deliver the very best outcomes.
Trust is Always Trending
Trust means everything to us. It’s lending a hand when deadlines loom, always delivering on the promises we make, and calling out behavior that harms our culture. And our client’s trust is what makes all this possible, something we never take for granted.
We Roll with Change
We embrace change as an opportunity to learn, grow, and further develop. We do this by challenging our biases and rethinking how things have always been done in the past. This fresh, open-minded approach keeps us agile, innovating, and adapting in the face of uncertainty.
Diversity is Our Superpower
Our differences make us stronger. As researchers and data scientists, we have a responsibility to reflect the diverse audiences and communities all around us. Understanding people, opinions and life experiences fuels our insights and deepens our perspectives.
At MarketCast, we dont just accept difference - we embrace it, support it, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. Check us out: www.marketcast.com
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