Hello, we’re LeadSense - a fully remote lead generation agency with 18 team members across 8 countries. We build, optimise, and scale lead generation campaigns which introduce prospective customers to ambitious companies.

The Role

We're seeking a talented Data-Driven Performance Analyst to join our team part-time. You'll play a crucial role in driving data-driven decision-making and optimising our marketing strategies.

Key Responsibilities:

Data Analysis & Insights

• Analyse client feedback to identify patterns and trends in lead quality.
• Use advanced techniques to uncover actionable insights and inform data-driven decisions.
• Prepare reports and presentations to effectively communicate findings.

Performance Optimisation

• Provide recommendations to improve targeting, creative strategies, and overall campaign performance.
• Optimise lead routing and filtering to enhance client satisfaction and revenue.
• Track the impact of changes, measuring improvements in lead quality and outcomes.

Data Strategy & Tracking

• Oversee data collection processes, ensuring comprehensive and accurate tracking.
• Identify new data points for deeper insights and improved decision-making.
• Collaborate with marketing to refine website user experience and boost lead form conversions.

Marketing Analytics

• Monitor user behaviour on websites, identifying opportunities to improve engagement.
• Support lead form optimisation efforts to balance conversion rates with lead quality.
• Analyse links between user experience and lead outcomes to drive continuous improvement.

Required Skills:

• Advanced Analysis: Skilled in statistical analysis, data mining, and machine learning.
• Data Visualisation: Proficient with Tableau, Power BI, or Python (Matplotlib, Seaborn).
• Digital Marketing Knowledge: Understanding of PPC, SEO, social media, and related metrics.
• Web Analytics: Experienced in Google Analytics and similar tools.
• Analytical Thinking: Critical problem-solver with the ability to identify patterns in complex data.
• Communication: Skilled at presenting insights to both technical and non-technical audiences.
• Detail-Oriented: Ensures accuracy and consistency in data analysis.
• Collaboration: Effective team player across functions like marketing and tech.
• Adaptable: Flexible in response to evolving business needs and technologies.

Benefits of Working with Us:

• Flexible Work Schedule: 20 hours/week, with potential for increased hours.
• Remote Work: Work from anywhere.
• Impactful Projects: Contribute to the growth and success of our clients.
• Professional Development: Opportunities to learn and grow in a dynamic environment.

Next Steps:

1. Apply with us!
2. Short video interview with the Hiring Manager.
3. Complete assignments and tests. 
4. Final interview.
5. Join us on our mission to generate more leads and customers for companies across the world :)

We look forward to hearing from you!