Data Analyst (Tagging & Tracking)

Open Partners
Manchester
2 months ago
Applications closed

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Role Purpose

The Analytics Associate Partner will serve as the guardian of data quality, ensuring that every user interaction is captured accurately through robust tracking setups. You will own the configuration of tag management & analytics platforms, bridging the gap between client websites and our reporting platforms by designing custom tracking solutions and maintaining rigorous data integrity standards.


Role Responsibilities

  • Design and deploy advanced tracking frameworks using tag management & analytics platforms, ensuring all client KPIs are captured with precision across web and app environments.


  • Lead the technical audit process for new and existing clients, identifying broken tags, data discrepancies, and tracking gaps, and executing the necessary remediation roadmaps.


  • Define clear dataLayer specifications for client developers, providing detailed documentation to ensure the website code supports the tracking requirements.


  • Collaborate with the Data Visualisation and Engineering teams to ensure the data flowing into BigQuery and BI tools is structured, accurate, and ready for analysis.


  • Manage Consent Mode and Privacy compliance configurations, ensuring tracking setups adhere to GDPR/CCPA regulations without sacrificing critical data visibility.


  • Conduct rigorous Quality Assurance and debugging using tools like Tag Assistant, Developer Console, and network requests before any container publication.


  • Act as the technical point of contact for internal non-technical teams, explaining complex tracking concepts in simple terms and troubleshooting live data issues proactively.


  • Stay ahead of the cookie-less future, assisting in the setup of Server-Side GTM and first-party data strategies.



Your KPIs / Outputs

  • Ensure 100% Data Trust: Maintain high data quality scores by minimizing tracking errors, discrepancy rates, and broken tags across client portfolios.


  • Deployment Efficiency: Deliver tracking implementations and container updates within agreed SLAs to support timely campaign launches.


  • Technical Documentation: Produce clear, standardized dataLayer specs and solution design documents for every project to minimize developer friction.


  • Innovation in Collection: Proactively identify opportunities to capture richer data attributes (e.g., granular e-commerce data, user properties) to enhance downstream reporting.


  • Compliance: Ensure all tracking deployments define and respect user consent states (Consent Mode) to protect client liability.



Role Details

Reports to: Analytics Partner


Responsible for: Managing GTM containers, GA4 property configuration, dataLayer auditing, and technical implementation quality.


Location: Manchester/London& Hybrid


Hours / Days: 37.5 hours, over 5 days per week.


Contract basis: Permanent.


To be successful in this role

  • Technical Proficiency: You are comfortable working in the browser console, reading code, and understanding how a webpage functions (DOM elements, JSON, HTML).


  • Attention to Detail: You have an obsessive approach to QA, ensuring that data is valid before it ever reaches a report.


  • Problem Solver: You enjoy the puzzle of debugging why a tag didn't fire or why a specific event parameter is missing.


  • Communicator: You can translate technical concepts and work to non-technical stakeholders.



Skills & Experience required
Must Have

  • Deep proficiency in Google Tag Manager (GTM): Triggers, Variables, Custom HTML/JS tags, and complex container management.


  • Advanced GA4 Knowledge: Configuration, Admin settings, Exploration reports, and debugging.


  • Experience with QA Tools: Tag Assistant, GA Debugger, Chrome Developer Tools (Network/Console tabs).


  • Understanding of dataLayers: How to read, push to, and validate dataLayer objects.



Desirable

  • Server-Side GTM: Experience setting up or managing server-side containers.


  • Experience with other Tag Management Systems (e.g. Tealium, Adobe Launch).


  • Experience with other Analytics Platforms (e.g. Adobe Analytics).


  • Consent Management Platforms (CMPs): Experience integrating tools like OneTrust or Cookiebot with GTM.


  • Looker Studio: Basic ability to visualize data to prove tracking accuracy.



Expectations for all Open Partners Employees

  • Follow our Employee Handbook


  • Live by our values


    • Smarter - Aim high, train hard, embrace next
    • Faster - Learn fast, adapt fast, act fast
    • Better - Think, say and do what’s best



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