Data Analyst

ITV Consumer Limited 2024
London
3 days ago
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Overview

The Global Data & Insight team delivers the best global intelligence from brilliant data sets to maximise revenue across Global Sales, Zoo 55, Brand Partnerships, Content & Production. Zoo 55 aims to be a leading force in digital entertainment on a global scale—taking ITV Studios brands further into digital including YouTube channels, social media and streaming platforms, building on the portfolio of 200 owned and operated YouTube channels, 28 FAST channels across 40 territories and 300+ platform feeds globally. It will exploit 90,000+ hours in the ITV Studios catalogue to launch new channels across AVOD and FAST, and create environments for audiences to engage with brands on immersive platforms like Roblox, Fortnite and Minecraft. The role is to enable decision makers to answer questions about what content works, what to add, which audiences are commercially attractive, and how to optimise content to improve dwell time.

The role: The ultimate purpose of this role and the team is to drive business growth by enabling stakeholders to make more effective decisions that drive greater business value. Working within the Global Data & Insights team, with a focus on Zoo 55, you will shape our understanding of key market trends and the competitor landscape, and develop a deep understanding of our digital viewers and their behaviours by analysing first‑party and market data. You will derive insights and inform the content strategy for this rapidly-growing business.

Responsibilities
  • Provide insights and data to support decision-making across Zoo 55’s digital lines of business (YouTube, FAST/AVOD, Gaming), working in close collaboration with our Insights, Strategy & Commercial teams
  • Report regularly on the performance of content on digital platforms and FAST channels. Build and maintain dashboards and reporting packs for our proprietary data, informing the strategic direction of this business
  • Forecast business performance, involving target setting in partnership with Finance & Operations teams
  • Use data to derive insights on viewer trends, content preferences, market developments. Oversee experimentation on content performance and optimisation
  • Communicate analytics and insights to business stakeholders in a non-technical, strategically-minded and impactful manner
  • Work with stakeholders across the business to identify and scope future commercial opportunities and areas for creative development
  • Perform competitor/market analysis and other desk research
Qualifications
  • Solid experience of working in data or analytics, preferably with extensive media/digital exposure
  • Proven track record of using data to drive direct‑to‑consumer relationships and business value
  • Able to understand and challenge assumptions and biases in analytical output, methodologies, models, data sets and recommendations
  • Experience working with cloud-based platforms such as GCP (BigQuery) or equivalent
  • Experience using SQL or Python to conduct statistical analyses of large datasets
  • Demonstrate clear understanding of analytical techniques and experimentation methodologies
  • Experience working with data visualisation tools such as Tableau, Looker Studio or equivalent
  • Comfortable visualising and presenting analysis across a range of formats (reports, slides, dashboards, email)
  • Solid communication skills with the ability to articulate compelling narratives with data
  • Keen problem solver who is able to demonstrate critical thinking
  • Excellent attention to detail and proactive in preventing errors
  • A passion for TV programmes and an interest in the wider media landscape
  • Flexible working with a range of options
  • Generous holiday allowance, plus you can buy more
  • Annual bonus opportunity
  • Competitive pension contribution
  • Save as you earn – with an opportunity to buy ITV shares
  • Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life
Benefits

More about our benefits: a supportive culture and opportunities to grow; wellbeing and work-life balance options; and a range of financial and wellbeing benefits described above.

About ITV

What is the magic of ITV? It starts with a simple love of television. Watching it, creating it, talking about it. Whether it\'s daytime or primetime, for downtime or anytime. We\'re inspired by our audiences. Who helps shape what we make. Standing shoulder to shoulder with them. Because what matters to them, matters to us. Starting conversations. Winning hearts. Changing minds and sometimes even society itself. Big or small, what we make makes an impact.


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