Data Analyst (Marketing)

hays-gcj-v4-pd-online
London
9 months ago
Applications closed

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This is a 12-month, Maternity Leave Cover role.

Your newpany

You will be working for an organisation which are London’s Creative Catalysts for the arts, curiosity, and enterprise. They spark creative possibilities and transformation for artists, audiences, andmunities – to inspire, connect and provoke debate. They are the place to be in this Destination City, where everyone is wee. Their impact is felt far outside their walls and ripples beyond the experiences we offer – locally, nationally, and internationally.

Your new role

At the departmental level, the post holder will assist the Senior Marketing Manager in identifying trends and improving key Performance Indicators. The post holder will collaborate in an agile manner with other teams to identify gaps in knowledge and their own initiatives for new reporting.Overall, the post holder will play a key role in shaping the general reporting and insight culture.

Gather report requirementsTranslate stakeholder needs into automated analysis and reports, using tools such as Power BIThe project manages analysis activities with a clearmunication schedule. Provide business rmendations and next steps. Iterate as needs evolve.

Validate data / support data migrationScope data warehouse content with our Head of Systems and data engineersThoroughly validate data against source systems, checking for anomaliesSupport data migration to a new CRM (Dotdigital)

Support our Customer Relationship Management strategyBuild Audience segments for marketingmunicationsAdminister the sending schedule for marketingmunicationsCreate and manage automated emailmunications, for example, wee, acquisition, engagement and renewal messages.

Visualise and tell a story with data:Apply analytics techniques to uncover and visualise data trendsFind patterns and long-term trendsAutomate analysis through Power BI dashboards and toolsPromote the use of our business intelligence tools (database reports, dashboards, Google AnalyticsManage the marketing database:Ensure GDPRpliance across all activities.Working with the Head of Business Systems and Data and Head of Customer Experience on a clean-up of the Barbican’s database, along with the development of a follow-up plan in order to ensure that, once cleaned, it is kept clean.

What you'll need to succeed

Advanced knowledge: Microsoft Excel, data processing tools, MS Office (Outlook, Word, PowerPoint, Teams). Data analysis: Understand and react to organisational data needs, develop reports. Research translation: Create actionable visual reports, direct marketing principles (online/offline). BI tools: Experience with Power BI, Google Data Studio, Tableau. Data literacy: Create clear, understandable reports with graphs. Organisation: Managepeting priorities, balance analysis requests with business objectives. Systems knowledge: Box office systems, CRM databases, email marketing software. Programming: Knowledge of SQL, R, Python.


What you'll get in return

An opportunity to work in a high-profile team for a prestigious London local authority with the aim of fuelling creative ambition. An excellent hybrid working scheme, with a real emphasis on employee wellbeing.

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