Conversion Rate Optimisation (CRO) Manager

We’re In Digital, a thriving digital growth agency based in Covent Garden and ranked as one of the best places to work in the UK – and we’re currently seeking a Conversion Rate Optimisation (CRO) Manager who will have the opportunity to contribute to our diverse range of projects.

At In Digital, you will have the chance to practice and hone your skills as an all-round CRO expert, with the opportunity to contribute and lead across the full cycle of optimisation, from strategy to analytics via planning, UX, design, build, optimisation, technology and more.

Get a better feel for who we are on our website:https://indigital.marketing/

Who we’re looking for – at a glance:

• 3 + years of experience in CRO (in-house or agency)
• Confidence using big data sets when using web analytics tools, performing complex analysis and collecting & driving improvement ideas to drive revenue from customer insights
• Strong experience using website analytics platforms: GA4 (must have), Adobe, Amplitude, Mixpanel
• Ideal hands-on experience with the following testing tools: Optimizely, VWO, Piano, Zephr
• Experience working with analytics teams to set up test-specific tracking for test reporting
• Experience creating test plans, using split testing software, and analysing test results
• Analytical mindset - comfortable handling quantitative data and understanding logic and statistics behind A/B testing
• An interest and an understanding of other digital marketing areas and how they interlock with CRO
• Nice to have but not essential: knowledge of HTML/CSS/JS

What we offer:

• Extra fast learning & development across a broad range of skillsets
• Training & development through courses, mentoring and hands-on execution
• Ample opportunity for career development and salary progression
• Bi-annual bonuses for all employees
• A brilliant workplace set over three floors in the heart of Covent Garden with our own cocktail bar & roof terrace, great coffee, snacks and discounts on local shops
• One week per year of “work from abroad” allowance in addition to holiday allowances
• Subsidised gym & sports memberships
• Private pension plan
• & a range of other benefits, including regular team lunches, events, charity days, sporting activities

Typical responsibilities for a CRO Manager:

• Testing strategy and programme management: set the agenda for our clients, create and manage a testing plan to help deliver long term results and maturation of your clients’ testing capabilities
• Analytical approach to value-driving experimentation: Aligning to business goals, aim to drive commercial impact through revenue, conversions and minimal cost impact.
• Excellent client management skills, capable of bringing together client teams as relevant to the testing roadmap, and building strong relationships across teams
• Identifying problems and opportunities with the conversion rate of client websites through quantitative and qualitative research
• Create data-backed test hypotheses to address issues identified in quant and qual research and use your conversion expertise to design effective solutions
• Work with data and dev teams to manage end-to-end funnel tracking
• Analyse and evaluate experiments: analysis of conversion funnel, user behaviour and engagement to devise iterations on concepts and drive the testing strategy
• Prioritise insights and testing strategy which helps our clients achieve their goals and delivers ROI
• Results-oriented, taking accountability for success for your clients
• Collaboration: working with the rest of the consulting team and across clients to provide feedback on strategy and contribute to brainstorms for client tests