Contract Data Analyst

Job Title: Contract Data Analyst - A/B Testing
Rate: £400 per day (Outside IR35)
Contract Length: 6 months (potential for extension)

We are looking for a highly skilled Data Analyst with expertise in A/B testing, marketing analytics, and data visualisation to join our top AI client on a contract basis. This role is perfect for someone who thrives on turning data into actionable insights, helping marketing teams optimise performance through rigorous experimentation and analysis.

Key Responsibilities

Design, execute, and analyse A/B and multivariate tests to drive marketing performance.
Work closely with marketing, product, and data teams to extract insights and recommend data-driven strategies.
Develop and maintain dashboards and reports using tools like Tableau, Power BI, or Looker.
Perform deep-dive data analysis to measure the effectiveness of marketing campaigns across different channels.
Present findings and actionable insights to stakeholders in a clear and concise manner.
Ensure data integrity and accuracy across different data sources.

Essential Skills & Experience

Proven experience as a Data Analyst within a marketing or digital environment.
Strong expertise in A/B testing methodologies and statistical significance.
Proficiency in SQL for querying large datasets.
Experience with Python or R for data analysis is a plus.
Hands-on experience with data visualisation tools such as Tableau, Power BI, or Looker.
Strong understanding of digital marketing metrics, attribution models, and customer segmentation.
Ability to communicate complex data findings to non-technical stakeholders