Job Title:Social Media Community Manager
Location:Remote (UK-based preferred)
Reports to:Marketing Manager
Hours: 12 per week
About Vapoura Rum:
Vapoura Rum is a luxury rum brand crafted entirely in England, redefining the boundaries of rum-making through innovation and craftsmanship. Unlike traditional aged rums, Vapoura employs advanced distillation methods to create a spirit of exceptional depth, complexity, and quality, rivalling the richness of barrel-aged spirits while embracing a modern, forward-thinking approach.
At Vapoura, we don’t just make rum, we celebrate the spirit of British craft and luxury. Our vision extends beyond the bottle, with the goal of weaving Vapoura into the cultural fabric of modern society and creative culture.
Our commitment to innovation, authenticity, and cultural relevance is all part of our mission for Vapoura to become more than just a drink—it’s a statement, an experience, and a celebration of modern craftsmanship. By embracing both tradition and modernity, we aim to carve out a unique space as a cultural and luxury icon in the world of spirits.
Role Overview:
We are seeking a talented and experienced Social Media Community Manager to grow and engage Vapoura’s online community, with a primary focus on Instagram. This role requires someone who can authentically reflect the brand’s personality, identity, and values in their communication. In addition to fostering community and engagement, you will oversee content scheduling and manage select additional channels such as LinkedIn and Facebook.
Key Responsibilities:
Community Growth & Engagement
-Build and nurture Vapoura Rum’s online community, focusing on meaningful interactions with followers on Instagram.
-Respond to comments, messages, and mentions authentically and in line with Vapoura’s brand voice.
-Proactively engage with relevant audiences, influencers, and cultural communities to expand reach and visibility.
Content Scheduling & Management
-Plan and schedule all social media content across Instagram, LinkedIn, and Facebook using scheduling tools.
-Ensure content aligns with Vapoura’s broader marketing strategy, key campaigns, and cultural activations.
Growth Tactics
-Develop and execute advanced growth strategies to increase followers, engagement rates, and audience loyalty.
-Monitor and analyse performance metrics, adjusting tactics to optimize results.
Brand Representation
-Ensure all communication reflects Vapoura’s commitment to luxury, craftsmanship, and cultural integration.
-Actively stay informed on trends and cultural moments to create timely and relevant content.
Cross-Platform Support
-Manage LinkedIn and Facebook channels, adapting content and tone for professional and broader audiences.
Required Skills & Qualifications:
Experience
-Proven experience as a social media community manager, ideally for a luxury, lifestyle, or cultural brand.
-Track record of successfully growing and engaging an online community, with a focus on Instagram.
Communication Skills
-Exceptional written and verbal communication skills, with the ability to authentically embody Vapoura’s brand voice.
-Strong interpersonal skills to engage with diverse audiences and stakeholders.
Growth Expertise
-Advanced knowledge of social media growth tactics, algorithms, and best practices.
-Experience using analytics tools to measure performance and inform strategy (e.g., Instagram Insights, Google Analytics).
Content Scheduling
-Proficiency with scheduling tools (e.g., Hootsuite, Later, or Buffer) and content calendar management.
Cultural Awareness
-Deep understanding of contemporary culture, including art, fashion, music, and social trends.
-Ability to identify opportunities to integrate Vapoura into cultural conversations.
Tech-Savviness
-Familiarity with design tools like Canva or Adobe Spark is a plus but not essential.
-Competence in social listening tools to monitor brand mentions and trends.
Personal Attributes
-Passion for luxury brands, craftsmanship, and contemporary culture.
-Creative thinker with a proactive attitude and a strong attention to detail.
-Self-motivated and able to work independently while collaborating with the broader marketing team.
Why Join Vapoura Rum?
Be part of an innovative and fast-growing brand redefining modern rum culture.
Collaborate with a passionate team committed to pushing boundaries in craftsmanship and culture.
Enjoy the flexibility of remote work while shaping a premium brand’s social presence.
How to Apply
If you’re excited about crafting authentic online connections and growing a vibrant community for a luxury brand, we’d love to hear from you. Please send your CV, a brief cover letter, and examples of your social media work to
