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Commercialisation and Omnichannel Excellence Lead

Sobi
Cambridge
7 months ago
Applications closed

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Job Description

We are seeking a visionary and experienced Commercialisation and Omnichannel Excellence Lead to join the regional team. This new role will bring together a broad set of capabilities that will innovate and improve our customer journey model. It will be pivotal in driving implementation of the product global strategies and the excellence in execution processes for new product launches and on-going activities with global teams. Supporting the region(s) in their journey of channel maturity and integration across the customer journey, ultimately enhancing omnichannel engagement via the seamless integration of digital and traditional channels.

Key Responsibilities:

  • Develop and implement commercial strategies to maximize market reach and improve patient outcomes.
  • Serve as the Commercialization & Omnichannel Excellence Representative in the European Leadership Team providing guidance and leadership in all commercial excellence processes to the Genera/Country Managers, BUDs and Brand Managers.
  • Enhance omnichannel engagement by integrating digital and traditional marketing channels. Stay up to date with the latest technology and best practices. Anticipating and piloting future capabilities e.g. GenAI & pattern recognition via Machine learning
  • Deploy and manage digital channel maturity, capable of measuring ROI (both top line and bottom-line impact) and setting appropriate KPIs.
  • Foster a culture of excellence and continuous improvement within the organization. Collaborate with internal and external stakeholders to drive strategic initiatives.
  • Shape training programs and Key Account approach to deliver excellence in customer journeys. Operational leadership of Account management, Business acumen and culture of performance.
  • In collaboration with the affiliate business units, Training and Business operations, develop and implement clear excellence in operational processes and tools to enable the effective and efficient delivery of key activities for all customer facing colleagues.
  • Leading and developing a team of above country digital leads to deliver on channel deployment and utilisation. Sharing best practices across Global Brand team and affiliates
  • Build strong network with teams in Training and learning development, IT/ CRM Veeva, Medical Affairs, Marketing and other relevant departments to anticipate and support product commercialization activities


Qualifications

Experiences:

  • Over 10 years of proven experience in commercial strategy and implementation of omnichannel marketing within the pharmaceutical industry
  • Experience in successfully launching new products in a regional capacity
  • Consultancy background and experience of change management projects across pharmaceutical companies
  • Multiple examples of moving from vision to implementation
  • Engineering, financial or statistical educational background

Competencies:

  • Ability to work effectively across diverse markets and cultures.
  • Excellent communication and interpersonal skills
  • Strong leadership and team collaboration skills
  • Passion for advancing healthcare and improving patient outcomes

Join us in our mission to transform healthcare and make a meaningful impact on patients' lives globally.



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