Role: Senior Marketing Manager
Ensure you read the information regarding this opportunity thoroughly before making an application.
Location: London, remote working
Salary: £55,000-£60,000 plus 10% bonus
Company
Our client is a global and forward-thinking organisation specialising in creating exceptional B2B experiences through impactful events and media. Known for delivering high-calibre experiences that connect businesses, spark innovation, and accelerate industry growth, they have achieved remarkable expansion over the past year.
Role
As Senior Marketing Manager, you will lead the marketing strategy for a major event, focusing on driving revenue through data-driven tactics across paid social, website, email campaigns, and partnerships. Collaboration with internal and external stakeholders will be key to ensuring the event's success.
Responsibilities:
- Develop and execute marketing strategy for the event, ensuring alignment with business goals.
- Lead the planning and execution of digital marketing campaigns, with a focus on paid social, website, email marketing, and strategic partnerships
- Utilise data analytics to inform and optimise marketing strategies, focusing on KPIs such as lead generation, attendee acquisition, and revenue growth
- Collaborate closely with the sales and commercial teams to ensure alignment on marketing and business objectives, as well as managing external partnerships
- Manage and create all digital marketing campaigns, ensuring content is tailored to resonate with the target audience
- Manage and allocate the marketing budget and report on marketing spend
Requirements
- 5+ years of experience in a marketing role within the events industry, with a proven track record of executing data-driven marketing strategies
- Expertise in digital marketing channels including paid social, email marketing, website optimisation, and partnership marketing
- Proficient in data analytics, with the ability to track and report on marketing KPIs and make data-backed decisions
- Strong experience with marketing automation, CRM tools, and digital analytics platforms (e.g., Google Analytics, Salesforce, HubSpot)
Benefits
- Private Medical Insurance
- Unlimited Holidays/PTO
- Life Assurance Scheme (x4 Salary)
- 6 Months Enhanced Maternity Pay
Any many more!
Please send your CV to to be considered for this position.
Caselton Clark are a specialist recruitment agency for media, events, exhibitions and conferences
