B2C Data & Analytics Lead
Canary Wharf - Hybrid
About the role:
The B2C Data & Analytics Lead will be responsible for driving the data and analytics strategy for our B2C marketing efforts. This role involves analysing consumer data, generating insights, and providing recommendations to optimise marketing campaigns and improve customer engagement. The ideal candidate will have a strong analytical background, excellent problem-solving skills, and a passion for leveraging data to drive business success.
Why Join Us?
At ManpowerGroup we're a global leader in workforce solutions, empowering our people every day to discover their personal best. Our services enable our clients to win in the changing world of work and we connect more than 600,000 people every day to meaningful work across a wide range of skills and industries helping to power the success of clients around the world.
Key Responsibilities:
- Develop and implement data strategies to drive business insights and decision-making for our B2C operations, ensuring our B2C activities are delivering a return on investment for the business.
- Collect, analyse, and interpret data from various sources including candidate and associate interactions, recruiter insights, and marketing campaigns.
- Utilise advanced analytics techniques such as predictive modelling, machine learning, and segmentation to identify trends, patterns, and opportunities for optimisation.
- Collaborate with cross-functional teams including marketing, product development, and customer service to define key performance indicators (KPIs) and metrics for measuring business success.
- Leverage and build recommendations to improve data infrastructure and systems to ensure data accuracy, integrity, and accessibility across the organisation.
- Develop and deliver regular reports, dashboards, and presentations to communicate insights and recommendations to senior management and stakeholders.
- Stay abreast of industry trends, best practices, and emerging technologies in data analytics and apply them to improve business processes and outcomes.
- Drive a culture of data-driven decision-making by promoting data literacy, training programmes, and knowledge sharing initiatives.
- Manage relationships with external data vendors, consultants, and partners to leverage additional data sources and expertise as needed.
- Continuously monitor and evaluate the performance of data analytics initiatives, iterating and optimising processes to maximise ROI and impact.
- Work in partnership with the B2B CRM Manager and Market Research & Forecasting Manager to maximise data and insights best practice.
Qualifications and Skills:
- Proven experience in data analytics, preferably within a B2C marketing environment.
- Strong proficiency in data analytics tools and software, such as SQL, Python, R, and data visualisation platforms (e.g., Tableau, Power BI).
- Excellent analytical and problem-solving skills, with the ability to interpret complex data and provide actionable insights.
- Strong understanding of digital marketing metrics, consumer behaviour, and customer segmentation.
- Exceptional communication and presentation skills, with the ability to convey data insights to non-technical stakeholders.
- Experience with CRM systems and marketing automation platforms is a plus.
- Knowledge of data protection regulations and best practices in data management.
- Strong project management skills, with the ability to manage multiple projects and meet deadlines.
- Attention to detail and a high degree of accuracy in data analysis.
- Qualifications in a related field such as Marketing, Data, Business (desirable not essential).
What you'll receive:
- Competitive Pay: Base salary with opportunities for incentive pay, including bonuses, and merit increases.
- Holidays:24 days' annual leave (up to 27 days with service) plus your birthday off, with the option to purchase up to five additional days.
- Pension:Competitive plan with contributions that grow with your length of service.
- Health & Wellbeing:Flexible benefits fund offering private medical insurance, dental, gym memberships, health screenings, and more.
- Family-Friendly Entitlements:Generous policies, including an employee assistance programme.
- Additional Perks:Monthly early finish Fridays, discounted share purchase opportunities, annual volunteering programme and awards, gym membership discounts, and retail shopping discounts through Tastecard and ManpowerGroup Rewards.
About us:
ManpowerGroup is where our collective strength lies. We support the business and our family of brands with a connected and collaborative network of support functions. Whether it's compliance, finance, HR, IT, legal, marketing or talent - we work together as one integrated team to identify and address the company's needs.
We are proud to have been voted one of the world's most ethical companies for 15 years in a row. This reflects our commitment to integrity, transparency, and ethical business practices.
We are committed to promoting a diverse and inclusive community-a place where we can all be ourselves and succeed on merit. We welcome applications from all suitably qualified or experienced people regardless of age, gender, ethnicity, or disability. ManpowerGroup is a Disability Confident Employer and we're happy to talk about flexible working.
We can only consider candidates who reside in the United Kingdom and hold full right to work.
We get people and together we'll shape our future. Apply now.
