Associate Director, Data and Platforms (AdTech)

Publicis Groupe UK
London
2 months ago
Applications closed

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Company description

OVERVIEW
Publicis Groupe is one of the world’s largest communications holding companies, present in over 110 countries and employing about 100,000 professionals. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.

HELPING OUR CLIENTS UNLOCK GROWTH IN THE PLATFORM WORLD
Our clients compete in the platform world, a horizontal marketplace between creators and consumers, between speakers and listeners, between buyers and sellers. To thrive in the platform world, companies must continue to innovate their products and business models. Four imperatives (1. Real Identity, 2. Dynamic, Diverse and Disruptive Creativity 3., Smart Media and 4. Direct Relationships) via our suite of world-class agencies, are necessary for modern brands to win in the platform world. At Publicis Groupe, we’ve invested in capabilities across these four imperatives our clients need to unlock growth. As the only one who can architect, build and orchestrate end to end solutions, not only do we have a proven record of building bespoke models for clients and leading expertise across all major industry categories, we are able to offer our talents more opportunities to grow and benefit from a richer learning experience. We call this Power of One. Powered by a 100,000-strong network via Marcel, our AI-based platform, we are also able to provide our clients and talents instant access to resource, knowledge for any need, any time, in any market.

PUBLICIS MEDIA

Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX and integrated platform-based technologies including CJ, CitrusAd, Epsilon and Profitero. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.


Overview

DEPARTMENT

PMX EMEA is the regional centre for trading excellence building community and reputation for investment scale and performance. We connect markets to drive regional excellence innovating, building and establishing products, methodologies, tools and people to drive trading excellence and growth market to market and as a region. We have teams delivering Investment & Accountability, Partnerships & Standards, Commercials, Value Based Solutions alongside centralised digital support around data, technology partner evaluation and consultancy tools.

Our scale and deep experience ensure we drive the marketplace and deliver results for our clients. We have a responsibility to not only deliver value from our investments but also uncover new areas of opportunity and innovation - whether it be measurement or future currencies. And because of respect for our colleagues across EMEA, and respect for our partners and our clients themselves we positively and consistently distinguish PMX EMEA from the competitors.

THE TEAM

We are a central digital team within PMX EMEA providing support and resource to our EMEA markets around data, partnerships, standards and consultancy.


Responsibilities

The Associate Director, Data & Platforms will be responsible for developing and deploying our data focused services around audience solutions and data responsibility and ensuring that PMX products align with evolving privacy regulations. The role will involve evaluating potential partners against our privacy and responsible data frameworks and evolving those frameworks in the context of expert understanding of evolving privacy regulations.

PEOPLE:

  • Work closely with Data & Tech communities across EMEA to align efforts and achieve business objectives
  • Collaborate with regional teams to identify data & technology consulting opportunities
  • Build relationships with stakeholders to ensure timely completion of required workstreams
  • Network with vendors in the data and tech space to build understanding of offerings

PLACES:

  • Support the creation and deployment of the PMX Knowledge Framework (our vendor assessment tool) as well as adoption of our other products.
  • Help define the long-term vision of the PMX Knowledge Framework as the central tool for evaluating digital partners and ensuring the information is accessible.
  • Act as a connective tissue between relevant teams, practice and market leads to grow adoption of other Responsible Data tools and share project learnings for clients.

PROGRAMS:

  • Drive and support the adoption and understanding of the vision, strategy, and evolution of the Responsible Data Consulting and the PMX Knowledge Framework
  • Organise and lead meetings with leadership, key stakeholders from specialist areas, agencies, markets, etc. within the Groupe to understand needs & how PMX can support.
  • Collaborate with agency teams to consult on client challenges and identify opportunities to increase Responsible Data consulting around consent and privacy challenges

Key OKRs:

  • Successfully lead creation and utilisation of PMX Knowledge Framework
  • Build and maintain relationships with key Publicis Teams who feed into PMX Knowledge Framework
  • Track monthly and annual progress on regional adoption
  • Seamlessly project manage priority programs


Qualifications

  • At least 5 years of experience in ad tech industry with strong understanding of privacy & compliance
  • Client consulting and marketing platforms knowledge
  • Ability to create a strong narrative from data
  • Excellent verbal and written communication skills and the ability to effectively communicate with stakeholders at all levels of the organisation
  • Strong presentation skills
  • Excellent project management skills and the ability to lead cross-functional teams to execute complex projects

Preferred Qualifications

  • Experience in digital channels and / or performance marketing
  • Proficient in one or more of programmatic, search, social and commerce channels
  • A passion for driving change and problem solving
  • Bachelor’s degree in Marketing, Business, or a related field
  • Experience working with globally distributed cross-functional teams


Additional information

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out thePublicis Career Pagewhich showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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