Company Description
We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI. Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide. We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.
Our CommitmentAt Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and helps drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences. We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.
Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.
Overview
This is an incredible opportunity to drive growth and change on a fast-growing, game-changing Publicis Media client.
Adobe.Pub is seeking a highly talented and motivated Analytics Manager to join our dynamic team. This role reports to the Analytics Director, Adobe.pub EMEA. The ideal candidate will possess strong analytical and communication skills and have experience analysing data to answer critical business questions. They will design and implement effective data visualizations and reports, while collaborating closely with cross-functional teams.
Responsibilities
Advanced Analytics:Engage with stakeholders at Adobe.pub and client teams to understand and prioritise analysis needs. Apply statistical methods to create insightful solutions for business questions. Plan and execute analyses to guide campaign strategies, and produce comprehensive reports for presentations and publications.
Data Transformation:Develop and maintain data pipelines for efficient data integration. Conduct data wrangling and cleaning to ensure quality and usability. Collaborate with engineers to optimise data infrastructure, implementing checks to maintain data accuracy and integrity.
Communication:Articulate complex data analysis results to diverse stakeholders and keep projects progressing by liaising directly with key stakeholders. Lead meetings and present findings clearly to facilitate informed decision-making.
Collaboration & Leadership:Thrive in collaborative settings by mentoring junior analysts and managing workloads. Partner with the Analytics Director to support team development and deliver excellence, fostering a high-performance and cooperative team environment.
Qualifications
- Experience in undertaking campaign analysis to identify areas for optimisation and strategic insights
- Experience in marketing analysis, including campaign evaluation and brand studies
- Experience in using advanced analytics to provide recommendations and data driven solutions
- Strong understanding of the digital ecosystem
- Able to interpret complex results and turn data into insights
- Experience in bringing together different data sources to craft a compelling story
- Expert in presenting results of analysis to audiences with variable levels of data understanding
- Client-focused and able to understand and empathise with their needs
- Strong project management skills, taking a structured approach to ensure visibility and stability whilst also being able to run multiple projects at once
- Confident communicator and able to represent Marketing Analytics to Adobe client
- Able to deliver at speed and on time with a high degree of accuracy
- Collaborative and constructive approach to working with different teams
- Advanced Excel user (advanced string functions for data manipulation, array formulas, PowerQuery for data cleansing/transforms, PowerPivot for basic data modelling)
- Understanding of Data visualisation principles
- Exposure to mainstream web analytics (Adobe Analytics, GA4) tools would be beneficial
- Comfortable presenting complex data analytics to a non-technical audience
- Experience working with insight & analytics in a large organisation – media agency, publisher or client side if budgets more than £10m p.a.
- Intermediate SQL and knowledge of Python or R for automation tasks.
Additional Information
Zenith Internationalhas fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:
- WORK YOUR WORLD:Opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS:Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS:24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES:We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF:You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS:This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
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